Citations
References (APA 7th Edition)
Business of Fashion & McKinsey & Company. (2024). The state of fashion 2024. https://www.businessoffashion.com
PwC. (2024). Global consumer insights survey 2024. https://www.pwc.com
Morning Consult. (2024). The state of Gen Z 2024: Values, behavior and brand expectations. https://morningconsult.com/gen-z-report-2024
Nielsen. (2024). Gen Z and brand authenticity: What drives loyalty in 2024. https://www.nielsen.com
Eventbrite. (2023). The experience economy report. https://www.eventbrite.com
GOAT Group. (2024). The state of sneaker resale 2024. https://www.goat.com/news/sneaker-resale-report-2024
StockX. (2024). StockX 2024 sneaker market annual report. https://stockx.com/news/2024-annual-report
Hypebeast. (2025). Experiential retail and the Gen Z consumer. https://hypebeast.com/2025/1/experiential-retail-gen-z
Foot Locker, Inc. (2025). Corporate overview and brand portfolio. https://www.footlocker-inc.com
DICK’S Sporting Goods, Inc. (2025). Annual report 2025. https://investors.dicks.com
Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, 89(1–2), 62–77.
USC Annenberg School for Communication and Journalism. (2026). Spring 2026 comprehensive exam project information. University of Southern California.
DICK’S Sporting Goods, Inc. (2026). DICK’S Sporting Goods official website. https://www.dickssportinggoods.com/
Nike, Inc. (2026). Nike official website. https://www.nike.com/
Vans. (2026). Vans official website. https://www.vans.com/
Patagonia, Inc. (2026). Patagonia official website. https://www.patagonia.com/
Foot Locker, Inc. (2026). Foot Locker France official website. https://www.footlocker.fr/
Pinterest, Inc. (2026). Pinterest. https://www.pinterest.com/
AI Disclosure Statement
This project incorporated the use of generative artificial intelligence (AI) tools as supplementary aids during the research, content structuring, and web development process. AI tools were used to support formatting, improve clarity, and generate HTML/CSS code for responsive and user-friendly presentation.
Tools Used:
ChatGPT (OpenAI)
Scope of Use:
AI tools were used in the following ways:
- • Assisting with structuring and formatting website content
- • Providing editorial feedback to refine clarity and readability
- • Generating HTML/CSS code for responsive, SEO- and GEO-friendly design
Sample Prompts Used:
- • “Write optimized HTML/CSS code for a WordPress site that matches Dick’s Sporting Goods’ website style and is GEO and SEO friendly.”
- • “Suggest image directions and placements for a newsletter focused on sneaker culture and experiential retail.”
- • “Refine grammar and improve clarity for Strategic Insights while maintaining original tone and content.”
- • “Format SWOT Analysis and Rationale sections into a structured, readable layout with consistent styling.”